With “Back to School” advertising in full swing, and August upon us, that can only mean one thing. Another school year is on the horizon.
It used to be that young people went to school, mastered the basics and moved on to college or technical school and then to a career. Not anymore.
The basics are no longer enough. Today's students must have at least a basic understanding of how things work on in today's global economy. They need it to understand the oil crisis, economic challenges facing our state and what it will take to be successful in the ever-changing global marketplace.
Automation Alley's Global Trade Mission program is a perfect example of the experience and knowledge students are gaining today that will make them that much more prepared for the world. My company, Lighthouse Consulting Partners, had the opportunity to work with several very bright students this past year in the Global Trade Mission program.
The Global Trade Mission (GTM) was launched as a county-specific answer to questions raised in 1998 by President Bill Clinton’s Export Council, where leading CEOs lamented regarding a lack of American high school students’ understanding of exporting and the current trade environment. As a result of those conversations, the Secretary of Commerce, in collaboration with business, trade and government leaders, developed the Virtual Trade Mission (VTM), a simulated trade mission focusing on the Big Emerging Markets (BEMs).
Approximately 100-150 students from across Southeast Michigan school districts were placed in teams of four and assumed Corporate Roles to help guide their research and are issued a Trade Challenge: to research, develop, and market a product for consumers in another country. These Challenge Teams develop and present their business plan to an Evaluator Panel for constructive feedback. Students who return to subsequent GTM events work to further their knowledge as Trade Analysts who assist and evaluate the Challenge Teams.
As a volunteer Business Coach, my staff and I worked side-by-side with students in developing their market plan. The Trade Challenges are the simulated business ventures that students complete at the GTM event. Challenges are developed in collaboration with regional trade, industry, and business experts to reflect the up-to-the-moment global business environment.
We were amazed at we saw and learned by the students we worked with. Not only were the kids happy to hear what we had to share, but they also demonstrated the kind of "thinking outside the box" that future employers will look for in top notch candidates.
Lighthouse Consulting Partners was proud to be a part of Automation Alley's tenth annual Global Trade Mission program. I encourage companies in the area to get involved in 2009 and students; tell your teachers you want to be part of the Global Trade Mission program in 2009.
That knowledge is "must have" for
See us on the web at www.lighthouseconsultingpartners.com. We recently launched a new website. To learn more about the Global Trade Mission Program, contact Automation Alley at (248) 457-3215 or gtm@automationalley.com.